It is a very good question, since these concepts – crossmedia and transmedia – are unquestionably rather new and are also in constant change and development. Here we have compiled a small set of rather entertaining videos that should offer a quick introduction and an overview as to what crossmedia production or transmedia storytelling are effectively argued to be by some of the leading scholars and practitioners of the field. Below you can find also links to some of the main blogs covering the field.
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Videos from BFM’s media innovation conference in March 2010:
| John Hartley on “Social network markets and public thought” |  |
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| Gunnar Liestøl “Invention, Innovation & Digital Genre Design” |  |
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| Kate Oakley: “Marcus Price, Bryan Ferry and why we are getting innovation wrong” |  |
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| Richard Berger: “Digital Utterances: adaptation, education and cross-platform practice” |  |
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| Shenja Van Der Graaf: “X Factor: User participation in a commercial context” |  |
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| Panel Discussion of BFM’s crossmedia conference |  |
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| Frederik Lesage on ‘maverickness’ as characterising relations of power for innovative artistic experimentations in new media |  |
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